Twelve vinegars, one label family.
For natural vinegar producer İdagurme, we designed a label system and product visuals that bring olive, pomegranate, rose, strawberry, fig and the other varieties together in one family.

Each variety, its own fruit.
On a vinegar shelf, standing out means making each variety clear at first glance. Every label carries an illustration of its main fruit and a color of its own, while the logo, shape and typography stay constant across the series.
So when the twelve products stand side by side, they read as one family, and customers find the variety they want by its color.
Label family
Olive, pomegranate, rose, strawberry, fig, grape, cherry, mandarin, thyme and detox vinegars, plus olive oil.







İdagurme vinegar seriesProduct visuals
Labels on the bottle and series visuals.




What did we create for this project?
- Label family for 12 products
- Print-ready label files
- Product visuals
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