Google & Meta Ads
ROI-driven ad management. We continuously test and optimize targeting, creative and budget allocation — and every month, a transparent report shows what each line item earned.
We show you where every lira goes.
The power of advertising lies in being measurable. That’s why every campaign starts with setting up measurement: once you can clearly see which click turned into which sale, shifting budget toward what works becomes easy.
We continuously test and optimize targeting, creative and budget allocation. At month’s end, you don’t get reach figures — you get a line-by-line view of what the budget spent actually returned. Ad accounts are opened in your name; the account, data and audience lists always stay with you.
What we’ve done on social media.
Examples from the accounts we manage — from content plans to design and Reels.
Campaign designs for healthcare, service and retail brands
What we deliver
Scope varies with the size of the project; below are the items we deliver in a standard engagement.
Account & Measurement Setup
Setup and verification of conversion tracking, Google Analytics 4, Meta Pixel and Tag Manager.
Campaign Structure
Search, display, shopping and remarketing campaigns structured around your goals.
Targeting Strategy
Keyword research, audience segments, exclusion lists and geo-targeting.
Ad Creatives
Ad copy, image and video creatives; variants continuously refreshed through A/B testing.
Budget Optimization
Daily monitoring per campaign; pausing what doesn’t work and shifting the budget.
Transparent Monthly Report
A report breaking down spend, clicks, conversions and return on ad spend (ROAS) line by line.
How we work
Ad management is a month-by-month service. The first 2-4 weeks are a learning phase: campaigns gather data and the algorithm starts to optimize. Holding off on early intervention during this phase is important so results aren’t thrown off.
Meaningful optimization needs a reasonable test budget. In accounts running on very low budgets, data never builds up, so it never becomes statistically clear which decision was right.
- 01 Analysis — We review the current account, competitor ads and product margins.
- 02 Measurement Setup — We set up and verify conversion tracking and analytics tools.
- 03 Structure — We plan the campaign structure, targeting and budget allocation.
- 04 Launch & Test — Campaigns go live; we test creative and targeting variants.
- 05 Optimization & Report — We shift budget based on the data and report at month’s end.
Frequently asked questions.
If anything else is on your mind, write to us directly — we’ll get back to you the same day.
Get in Touch →No. The ad budget is paid directly to Google and Meta from your own account. The agency fee for managing that budget is invoiced separately, so where the money goes stays completely transparent.
It depends on the industry and the competition. After the analysis, we give you a realistic range. The general principle: the budget has to be large enough to collect meaningful data; otherwise, there’s never a way to measure which decision was right.
Yours. We get access as administrators. Even if we part ways, the account, historical data and accumulated audience lists stay with you — in the long run, one of your most valuable assets.
With search ads, the first conversions usually come in within a few days. Stable, optimized performance, however, takes 2-3 months of accumulated data.
Get a quote for this service.
Tell us what you need — we’ll come back within 24 hours with a tailored quote.
















































