Bluvvy · Miami
Quiet radiance: a jewelry brand in Miami.
For Miami-based jewelry brand Bluvvy, we designed a minimal monogram born from the idea of “quiet radiance,” and carried the identity onto the jewelry box, signage and campaign visuals.
Says little, shines bright.
In jewelry, showing off is easy; elegance is hard. We built Bluvvy’s monogram with fine lines and room to breathe; navy velvet and silver details became the core materials of the identity.
From the jewelry box to the storefront sign, from campaign visuals to social media, every application carries the same calm radiance.
01
Monogram and logo
A monogram derived from the letter B, the full logo and usage proportions.
02
Box, signage and campaign
A jewelry box with an embossed logo, the storefront sign and the launch campaign.
Deliverables
What did we create for this project?
- Monogram and logo
- Color and typography system
- Jewelry box design
- Signage application
- Campaign visuals
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