A brand on İzmir’s rails.
For Ülkea, Ülkü Konsept’s furniture and home living brand, we wrapped İzmir’s trams and built an outdoor campaign that speaks the same language all across the city, with billboard, Kuleboard, pole-panel and facade applications.
A campaign that runs through the city.
Ülkea’s message was clear: everything a home needs, under one roof. We took it to İzmir’s most visible surface, the tram. With the brand’s red flowing uninterrupted along the carriages, short messages readable even in motion and large product visuals, we turned the tram into a moving showcase.
We extended the same visual language to billboards, Kuleboard, pole panels and the storefront. The result: a cohesive outdoor system that brings the same brand to mind across different parts of the city, by day and by night.
The tram: the city’s longest ad surface
We turned the length of the carriages into an advantage: the brand name, message and product visuals flow in a rhythmic sequence along the vehicle. It’s a campaign that passes thousands of people every day on İzmir’s busiest routes, from the coastal line to the city center.
Visible at night, too: billboards, Kuleboard and pole panels
We took the campaign from the roadside to the city skyline. Billboards, Kuleboard and facade applications, where the brand color glows in the night light, complete the tram’s message at other points across the city.
Arzum Home: frames where the product speaks for itself
For home textile brand Arzum Home, we staged the bedding and rug collections in scenes for use in the catalog, on social media and across campaign spaces.
What did we create for this project?
- Tram wrap design
- Billboard series
- Kuleboard and pole panel designs
- Storefront application
- Stand and catalog design
- Ad designs
- Product visuals
- Vehicle wraps
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