We took Malatya apricots to trade fairs around the world.
For dried fruit exporter Akdağlar, we designed the brand’s international face, from trade-fair booths and the catalog to cartons, packaging and two separate websites.
One export brand, the same trust in every language.
Akdağlar’s customers are importers all over the world. First contact often happens at a trade-fair booth, in a catalog or on the website. We brought these three touchpoints together in one brand language.
We designed booths for international fairs such as Anuga Köln and Gulfood, and created the catalog, cartons and boxes, both brands’ websites and social media content within the same visual system.
At the fair
For the booths, we chose an open layout that displays the products like a shelf; the brand name and product images are scaled to be read from the far end of the aisle.
Catalog, cartons and boxes
An export catalog that runs from the factory to the product tables, plus carton and box designs that carry the brand even stacked on a pallet.
Social media
From fair announcements to product benefits: content that speaks to importers and consumers.
Two brands, two websites
Two sites with distinct characters: a corporate export site, and one for the consumer-facing AKD Garden Fruit brand.
Reels and short videos
Short videos we produced for social media.
What did we create for this project?
- Trade-fair booth designs
- Export catalog
- Carton and box designs
- akdaglarexport.com.tr
- akdgardenfruit.com
- Social media management
- Corporate identity
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